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Apple to host ‘Pro and tell’ event on October 28 in LA

Marcus Chen
Managing Editor · Monday, October 19, 2026 at 6:07 PM · 1 min read
Apple to host ‘Pro and tell’ event on October 28 in LA — KFGO, Los Angeles Technology news
Image: KFGO

(Refiles to correct syntax in the last bullet, spell out October in headline and add ​media packaging code to ‌broaden distribution) Oct 19 (Reuters) Apple said on Monday it would host a Pro and tell event in Los Angeles on ‌October ​28, the latest ⁠in a series ⁠of product launches as the iPhone maker expands its hardware lineup and AI offerings. The event is ​expected to feature Apple s first touch-screen MacBook Pro, according ⁠to Bloomberg News, a ⁠long-awaited change to the ​Mac lineup. Here are some details: • The ​event follows Apple s September launch ‌of the Duo foldable iPhone and last week s unveiling of the HomeView smart-home hub and ⁠other Siri-powered home devices • It comes amid efforts by chief executive John Ternus to ⁠speed up ‌product development and ⁠simplify the company s structure, according ​to ‌analysts • Apple typically holds ​an annual ⁠developers conference focused on software in June, and often conducts fall events centered on iPhones and other consume

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