LA28 Olympics leans into Hollywood heritage with ‘Stars Align’ slogan

Los Angeles 2028 Olympics organisers have leant into Hollywood heritage by announcing “Stars Align” as the official slogan for the next Summer Games. The tagline is a nod to both the city’s status as a celebrity hotbed and the slogan for the LA 1984 Olympics, “Stars in Motion”, which itself drew on the US flag. “Los Angeles has always been a place where big ideas take shape, and the Games remind us what’s possible when the world comes together,” said LA28 president Casey Wasserman.  “‘Stars Align’ is a call to be part of that, whether you’re an athlete who has trained for years, a volunteer welcoming the world, or a fan cheering from the stands. We can’t wait to share this moment with everyone in 2028.” LA28 chiefs marked 21 months to go with a marketing blitz, launching the Games slogan in a video soundtracked by California band the Red Hot Chilli Peppers. “We wanted ‘Stars Align’ to feel like Los Angeles: bold, optimistic and a little cinematic,” said chief marketing o